The King Of Sales: Unlocking The Secrets Of Sales And Consulting Success with Jeffrey Gitomer: Podcast #53

If you’re going to be successful in business, you have to be a salesperson. King of Sales Jeffrey Gitomer gives an account of his journey from selling Encyclopedia Britannica to consulting to writing and to creating a sales training empire. Jeffrey says consulting is a very easy way to begin to make money, but a very difficult way to continue to make money. He decided to stop and dabbled into writing because it’s been said ...

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4 Reasons Why Consultants Fear Specializing (And Why They’re Mistaken)

Let’s talk about specialization for a moment. I did a podcast interview not too long ago with a consultant, now based in Scotland who has a wonderful specialization. There are some lessons in there that I think that all consultants, including you, can benefit from. I made this quick video to share those lessons with you. If you haven’t checked out that podcast episode yet, you can go to the Consulting Success Podcast and check ...

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Becoming A 7 Figure Consultant Through Relationships With Barc Holmes: Podcast #52

Maybe it’s time to reconsider your marketing approach, particularly in your path to becoming a 7-figure consultant. While some people invest a lot of time into creating content or figuring out how to do advertising or speaking or going to a lot of trade shows, Barc Holmes of Coral Mountain Consulting has found an approach that works well for him. He is a master of not only building and nurturing, but strengthening relationships. Using his ...

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4 Steps to Scale Your Consulting Business

Let’s look at how you can scale your consulting business. You’re in the position where you want to grow your consulting business. You want to create a lot more leverage. More freedom. More flexibility. So much so that your business can run to without your direct day-to-day involvement. Most consultants find they hold on to the stuff that they don’t need to be doing for far too long because they think that they can do ...

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Building A Consultant Growth Mindset For Greater Success: Podcast #51

The people that I see that struggle the most are those that say to themselves, “I want to see greater success. I want to see a greater result in my life and my business,” but yet, they’re not prepared to change anything that they’re currently doing. They’re just trying to do more of the same stuff. If the same stuff isn’t getting you to where you want to go, then doing more of it is not going ...

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How To Sell Consulting Services With Craig Wortmann: Podcast #50

Growing portfolio companies must focus on their sales, messaging, and go-to-market. Craig Wortmann of Sales Engine consulting reveals the key to sell more: networking. People may roll their eyes, but it’s true! Networking is all about prepping beforehand, being crisp, articulate, compelling, and magnetic in the moment, with unbelievable follow-through. Try studying the follow-up that companies have from trade shows and events. When we’re selling, it’s not about knowledge. It’s about skill and discipline, networking, and talking ...

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Michael Zipursky on Peak Performers Podcast

Michael was recently featured on Peak Performers Podcast, which you can listen to here: How to Market Your Expertise with Michael Zipursky As a consultant, there’s a lot that you can bring to the table. You’ve worked on many different types of projects with many different types of clients. But this leads to one of the most common problems among early-stage consultants: Most consultants want to be all things to all people. But when you try ...

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Promoting Yourself As A Consultant The Right Way: Podcast #49

Whether you’re an executive, a VP, a director, or whatever your level is within an organization, in most cases, it’s not about you. Everything that you do is about the company. Even though much of the success the company is seeing is directly connected to you, you somehow feel uncomfortable talking about your accomplishments and contribution. When you leave the corporate world and decide to become a consultant, if you carry the same mindset that ...

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The Four Stages of Marketing Maturity For Consultants

Let’s talk about how marketing changes based on the current level of maturity of your consulting business. The first thing that’s really important to understand here is that it’s your marketing will change not just based on the maturity of your business, but really on the maturity of the marketing in your business. What I mean by that is you may be in business for 10 years already, but you’ve received all your business from ...

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Guide to Become a Consultant: How to Start a Consulting Business

If you’ve looked into how to become a consultant and start a consulting business, there’s no doubt you’ve come across countless articles or videos that make it look like a no-brainer to “get rich quick.” “Make six figures your first month!” “You don’t need any experience to be successful” There’s a lot of misinformation out there. In today’s digital age, it’s relatively easy for anyone to write an article or record a video on starting ...

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From Engineer To Successful Ecommerce Consultant with Mike Gammarino: Podcast #48

A lot of times, what we see for new product companies are you’ve got a couple of founders where one knows the product well because that started the idea, and then one knows how to market and sell the product. Once you have those two things together, the next piece is the ecommerce operations piece. Many times as companies grow quickly, the sales and marketing of those products quickly outpaces the operations. That’s typically where ...

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Michael Zipursky on The Daily Grind Podcast

Michael was recently featured on The Daily Grind Podcast, which you can listen to here: The Daily Grind with Michael Zipursky One of the biggest challenges early on in my career was working in Japan. I was in my early 20s, fresh out of college, wasn’t fluent in Japanese — yet I was working and living among this culture that was so different from my own. My goal? To work with the big companies. I wanted ...

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Open Innovation Consulting Best Practices with Scott Wagers: Podcast #47

  Anytime you’re solving a business problem or anytime you’re offering a service, one of the best ways to figure out what you should be offering is to find out what the market wants and figure out what problems the buyer is having and focusing on that. Open innovation catalyst Scott Wagers has been trying to address that question over the course of his career. Scott helps put together and deliver projects that are with ...

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Marketing Strategies for Consultants Study: 2018

I’m excited to share the results of our 2018 Marketing Strategies for Consultants Study. Marketing is always a hot topic for consultants. Many struggle with it. Few excel in it. All must do it to attract new clients and grow their business. In this study, we polled our list of 33,000 consultants and asked them about their marketing — and you’ll learn how you compare to other consultants when it comes to your own marketing. ...

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High Converting Webinar Sales In Consulting With Joel Erway: Podcast #46

  Lead generation webinars are a powerful tool for generating high-ticket sales appointments. In recent years, building high-converting sales webinars and sales presentations have become a top priority for coaches, consultants, and solo entrepreneurs looking to sell their courses through specialists. One such company is The Webinar Agency, run by Joel Erway. He’s been in the game for nearly four years, graduating from Rochester Institute of Technology with a degree in mechanical engineering technology in ...

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Michael Zipursky on How To Lose Money Podcast

Michael was recently featured on the How To Lose Money podcast, which you can listen to here: How to Lose Money by Selling a Product That Nobody Wants with Michael Zipursky Any entrepreneur who’s earned success knows that it’s not always fun and games. If you’ve read our articles or listened to our podcasts, you know that I’ve found tremendous success. Both in my own business and for our coaching clients. But that’s only part of the ...

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The Opposite Of Selling: Consulting Secrets For Engaging Buyers With Bob Urichuk: Podcast #45

What’s the most productive time of your day? What would happen if you dedicated one hour of your most productive time to the most important person in the world every day? This is part of Bob Urichuk’s daily routine, and it has resulted in positive improvements to his business. He would visualize, doing anything to help him get where he wants to go at seven o’clock. Any behavior that gets recognized and rewarded gets repeated. ...

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An Elderly Couple, A Bucket of Sweat and a Consulting Hypothesis

It was Sunday morning. I woke up feeling less than rested. Rewind 6 hours earlier… A couple of neighbours came over to the house. I organized a Scotch night where we tasted four lovely bottles with an assortment of snacks over a few hours of conversation. Now, it was 6 am on Sunday morning. Rei, my daughter let my wife and I know that she had awoken with the typical “Momma! Dadda!” That’s a cue ...

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Grow Revenue In Subscription-Based Consulting With Jeb Blount, CEO Sales Gravy: Podcast #44

  Sending hourly invoices to your client can get awkward really fast. Same thing for project-based consultants. But what if you can secure a contract that says, “The contract value is this much, but you pay me over the period of time”? And what if as a consultant, you can deploy the assets as you go? Well now you can do so by making the switch to subscription-based consulting. Jeb Blount, CEO of Sales Gravy, ...

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Corporate Consulting For Fortune 500 Companies With Suzanne Bates: Podcast #43

If you aspire to make it as a Fortune 500 company, then you might want to consider corporate consulting to help you bridge that gap from strategy to execution. Luckily we have Suzanne Bates to guide potential leaders with her company, Bates Communications. Based in Boston, they work with leaders and teams become more effective in accomplishing their tasks – both as teams and as individuals. By investing first in your own learning with Bates ...

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