Diversify and Create Multiple Income Streams as a Consultant with Dorie Clark: Podcast #11

Multiply and protect your income streams by expanding your skills, expertise, and presence in the consulting world.

Description:

Dorie Clark has transformed herself from a grad school reject to an expert in her field. She is a marketing strategy consultant, professional speaker, and frequent contributor to the Harvard Business Review. The New York Times described her as an “expert at self-reinvention and helping others make changes in their lives.” Dorie is the author of several popular business books — Entrepreneurial You, a guidebook about how you can make money doing what you love, Reinventing You, a book on professional reinvention, and Stand Out, how to become a recognized expert in your field. She is also a part-time professor at the Fuqua School of Business at Duke University. Dorie is passionate about helping entrepreneurs and talented professionals get their true talents noticed, appreciated, and recognized, in today’s noisy marketplace. Dorie currently splits her time between teaching, consulting, and writing. On this episode of Consulting Success Podcast, you’ll learn how that diversification has both preserved and enhanced her career, and ways that you can use her examples to find success as you are growing your consulting business.

Diversify Your Career for Greater Success

11 years ago, Dorie Clark was focused on one job — helping companies with their marketing strategies and social media presence. Although that was a good job, over time she realized that by not being more diversified with her work, she was exposing herself to a lot of market risk. Situations may changes, budgets can be cut, and even if, as an entrepreneur, you are doing the same thing for all of your clients, it can become somewhat perilous. Dorie currently has seven different income streams — consulting, executive coaching, teaching, writing, professional speaking, online classes, and affiliate marketing. Having these multiple income streams can both leverage the work that you do, and also de-risk the work that you do.

From Theologian to Entrepreneur

Dorie has never worked in the corporate world, but that doesn’t mean she doesn’t know her way around some of the country’s top businesses. As a philosophy major in college, she simply learned by doing. After earning a Master’s of Theology, and subsequently getting turned down by all of the doctoral programs she applied to, Dorie had no choice but to reinvented herself. That was when her first book, Reinventing Yourself, was born. Working as a political journalist led to working on political campaigns, which failed when her candidates lost their elections. From there, Dorie worked for a nonprofit in Boston for two years, where she learned how to run a business resourcefully. That opportunity gave her the training on the job that she needed to successfully go out and start her own business, where she is thriving today. As you listen to Dorie’s story, you’ll realize that even if the road to success has several detours along the way, it can still take you right to where you are supposed to be.

The Mindset that Overcomes Challenges

From getting rejected from graduate school to losing elections, Dorie has encountered plenty of detours on her road toward success. You’ll want to listen as she shares the mindset that helped her overcome these multiple setbacks — starting with her basic need to support herself. One of the critical steps that she took on this path was obtaining freelance journaling work. This work taught her how to quickly hone in on what services and skills create valuable for your customers. Dorie was able to apply this skill to her consulting work — she understands that entrepreneurs are always trying to get inside the head of their customers to figure out what it takes to get them to part with their money in a way that creates value for them. This pitstop on her road to success proved that the skills she was learning in the early years of her career would have a direct impact on her ability to win clients later on. Utilizing this mindset to turn your failures into learning opportunities can have the same impact on your career as it had on hers.

Develop Your Marketing Approach as Your Business Grows

As you are growing your business, the most important thing you have to focus on, is securing clients. At this time, your business may be over weighted with sales activity, but this effort is essential to later success. The early work that you put into sales will buy you more time later to focus on marketing. On the other hand, the time you spend on marketing may not buy you a dividend today, but the dividends will come in the next week, month or year. This is the position you want to put your business in. The more dividends you can obtain, the higher plateau your business can reach. Shifting your ratios toward marketing, and away from sales, will help you achieve a greater long-term benefit. You’ll want to be sure to hear how Dorie spends her time today. She is no longer required to chase after work, but has positioned herself toward marketing, which now brings clients knocking on her door.

High-Pressure Sales Never Pays Off

Every consultant and entrepreneur knows that focusing on sales can be somewhat — or very — uncomfortable. You have to get yourself in the right mindset to be successful at sales, but that does not mean defaulting to high-pressure sales tactics. Any business relationship that is founded on high-pressure sales is not going to last very long. Although your clients may submit to these tactics, they are going to resent them and eventually look for a way to escape their commitment to working with you. A greater way that you will find success in your sales approaches is to give your clients several options. When you are asking for business or for referrals, keep your approach low key and give your clients choices. Dorie shares some of the phrases and approaches that she uses to keep her sales tactics low key. Listen to find out how her clients respond, and you’ll be convinced that this approach will work for you too.

Launch Your Business with Cash in Hand

As someone who has successfully started her own business, Dorie recommends that you start with a minimum six month’s cash reserve. Although she was able to secure her first client after only two months, it can take time to get contracts signed and to get the work going strong. By having up to a year’s cash supply, you can buy yourself some time to get your first clients lined up, and over time you will be able to select the clients that you are willing to do business with.

Your Timeline to Success Starts with Your Network

Your network will always be one of your greatest keys to success, no matter what stage your business is in. People who know you are going to be the ones that are willing to do business with you. Even if they haven’t done a particular kind of work with you before, you will find that those that are willing to take a chance on you are the ones that have a prior connection to you. Your network will always be working for you, so it is essential that you continue to reach out to those in your network. That is always going to be a crucial element to your success.

Writing Books will Expand Your Expertise

Becoming a published author can contribute immensely to your credibility and success. Prior to writing books, Dorie’s speaking arrangements were not a viable source of income. By publishing books, she found greater credibility and proved herself as more of an expert in her field. Although having a reputable publisher did increase the legitimacy of her work, the bulk of the work required to market her books was her responsibility. Publishers will never create the success of a book for you. You have to be willing to get out there and market your book for yourself. To promote her book Reinventing You, in 2015, Dorie gave 160 podcast interviews and traveled around the country to deliver 74 speeches. That kind of dedication to marketing your book is going to guarantee an increase in its success.

Taking Care of Yourself while Taking Care of Business

Don’t compromise on the things that matter most — for Dorie that means never giving up sleep. seven or eight hours a night is essential to writing well, speaking well, and simply being in a good mood. However, there will be times when you have to double down and focus on your work. There will only be a limited amount of time when people want to hear about your newly released book, and you have to capitalize on that window of time. That may mean shifting your priorities temporarily, but when that time comes to a close, you will have to again reexamine your efforts and rededicate yourself to maintaining a healthy personal life. This kind of work-life balance has been a critical component to Dorie’s success, and you will find that implementing her advice in your life will add to your success, too.

Staying Focused and Productive

You may be feeling overwhelmed with the prospect of simply going out and getting new clients. When comparing yourself to the multi-faceted workload of someone like Dorie, who is teaching, writing, speaking, and more, you may be wondering if there might be more that you can be doing to gain success in your consulting business. Dorie shares several tips on how she stays focused, organized, and committed to her high levels of performance.

One of her secrets for success is Paul Graham’s essay entitled “Maker’s Schedule, Manager’s Schedule.” You’ll definitely want to read it, as it highlights the differences between a typical day of a manager and a maker. A manager’s main job is simply to check tasks off a to-do list in order to keep work moving forward. A maker, or creator of business, on the other hand is faced with the task of creating and accomplishing bigger, longer term projects. Makers need to utilize the time they spend as managers in order to get into the productive state. Maker tasks require more time and substance, and Dorie shares how dedicating certain days of her calendar to these “deeper dives” has increased her productivity and success. It may seem counterintuitive to take time away from the daily business of work, but you’ll be convinced to commit to these creative days once you hear how well it works for Dorie.

Resources from Dorie Clark

On dorieclark.com you can find a host of resources to help you with growing and developing your businesses. She has made available more than 400 free articles for entrepreneurs and professionals that are looking for ways to stand out and get noticed in this busy business world. There is also a free 42-page ‘Stand Out’ self assessment to help hone in on your breakthrough ideas, and to best spread that idea into a successful one. Be sure to take advantage of these resources on her website to help you find the greatest consulting success.

Key Takeaways:

[:12] Introduction of Dorie and why she diversifies her work.
[3:02] Dorie’s path to entrepreneurship started with rejection.
[5:33] How to keep going when you want to give up.
[8:30] Why your marketing approach needs to change as your business develops.
[11:46] Low pressure sales won’t make you uncomfortable, but they will give you success.
[13:59] Dorie’s timeline to success was sped up by tapping into her network.
[15:45] The role that authoring books has had in Dorie’s success.
[19:10] Work life balance starts with a good night’s sleep.
[22:04] Tips for staying focused and productive.
[26:42] How you can connect with Dorie Clark.

Mentioned in This Episode:

Dorie Clark
Reinventing You: Define Your Brand, Imagine Your Future, by Dorie Clark
Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It, by Dorie Clark
Entrepreneurial You: Monetize Your Expertise, Create Multiple Income Streams, and Thrive, by Dorie Clark
“Manager’s Schedule vs. Maker’s Schedule,” an essay by Paul Graham
Schedule Once

Tweetables:

“If you are not diversified, you have a lot of market risk.” — Dorie Clark

 

“Any business relationship that is founded on high-pressure sales tactics is not going to last very long.” — Dorie Clark

 

“The people that are willing to take a chance on you are those that have some prior connection.” — Dorie Clark

Diversify and Create Multiple Income Streams as a Consultant with Dorie Clark: Podcast #11 is a post from: Consulting Success

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Richard Thaler, Nudge, Nobel Prize

Richard Thaler, professor from University of Chicago, won the Sveriges Riksbank Prize in Economic Sciences in Memory of Alfred Nobel. Most people know him for writing the 2008 best-seller Nudge (affiliate link) with Cass Sunstein. Super enjoyed the book and was surprised to discover how many of our so called “decisions” are actually default choices, illusions, and… Read More »

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The Key to Developing Clarity On Your Ideal Clients

Transcript

Let’s talk about ideal clients for a moment and the importance of honing in and being clear as to who your ideal client is.

You want to set up a very clear and specific set of criteria.

The most effective marketing is marketing that polarizes. You don’t want to and shouldn’t want to try and attract the majority of the market place.

You want to have crystal clarity around who your ideal consulting client is.

Here’s why…

If you don’t then you run the risk of being too diverse of going too wide, of trying to be all things to all people and really end up with a message that will resonate with none of them.

The most effective marketing is marketing that polarizes. You don’t want to and shouldn’t want to try and attract the majority of the market place.

Instead, you want to focus on a minority that you can really help and serve. That is the ideal client. Then develop your messaging around them. That’s going to resonate with them. It’s going to speak to them because it’s going to be much more specific as opposed to being general.

The other reason is if you go too wide, then you need to have different messaging. You need to have a different marketing. You need to have a different list of who you’re targeting.

So many different … You’re building on, you’re making your business a lot more complex than it needs to be. This can seem counter-intuitive to some consultants. They think to themselves, “Well, don’t I need to be wider? Then I can attract more people. I don’t want to lose any opportunities.”

The reality is that it’s the exact opposite.

The more that you focus on the ideal client the greater the results that you’ll see. The better that your marketing will actually be. The easier it will to manage your business and you’ll be able to keep things simple.

I know that this can be a real challenge but it’s well worth it to focus in, get real clarity on your ideal client, and then develop your messaging and your marketing for a very specific type of client. You’ll see your marketing and results significantly improve when you do.

The Key to Developing Clarity On Your Ideal Clients is a post from: Consulting Success

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Case interview season begins

It’s case interview season. Seems like students just got to school.  Moving in, meeting a few people, and getting into an academic groove. Then, BBAM, time for case interviews. There is one huge upside. You may have a job offer before Thanksgiving.  Nothing like having a job lined up 6 months in advance. I interviewed at… Read More »

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How to Turn Today’s Proposal Failure into Tomorrow’s Consulting Success with JT Badiani: Podcast #10

Failure means a lesson has been learned. What are you going to do with your new knowledge?

Description:

JT Badiani is the founder of Focused Improvement Consulting, and his business has been built on the failures that he turned into his success. He started out as a MBA/chemical engineer with years of experience in the design field and great success in operations, but decided that his talents and passions could truly be put to use when he pursued his dream of helping companies achieve success. He has been in the consulting business for over four years, and has learned a few things along the way. You won’t want to miss JT’s take on the power of failure on this episode of the Consulting Success Podcast.

The Road to Consulting

JT Badiani works to help companies improve their bottom line through the execution of their strategy, and implementing strategies with the help of Six Sigma. He knows how to critically evaluate a program to make it more efficient and streamlined. Over the years, JT has found ways to bring his clients up to a 15X return on their investment in him as their consultant. But his road to consulting success was not a short one. He experienced tremendous growth in six years working with his sector knowledge in aerospace, engineering, and more, and even worked as the VP of a company in Toronto. He was seeking a senior leadership role with leadership, but things didn’t work out. He spent nearly 12 months looking for a company to buy, but nothing was the right fit. During this time, JT discovered small and medium sized companies that were in need of operational or execution support. Although he’s not a consultant by trade, consulting was starting to feel like the right fit.

The decision to transition into consulting is not always an easy one.

JT quickly found out that taking the leap from working for an existing company to working for yourself can be a difficult decision to make. This can be a hard decision to make for several reasons. Many consultants come into the workplace and find that, while they’re great on the theoretical side, they lack skills for implementation. JT came into consulting with the mindset of helping companies execute their strategies better, but found that people often want to take away your great ideas and implement them themselves, which means that you never get to see the fruits of your labors.

JT decided that he wanted to have a different approach to his consulting business, and now he works to be involved as much as he can from start to finish to help his clients be successful.

Overcoming the challenges of starting up a business.

Every consultant, and every entrepreneur, knows that starting up a business comes with a host of challenges. A few of these challenges can include learning all about the consulting side of sales, figuring out how to lead a service-based organization, and understanding how to sell to companies by gaining their trust quickly. In my conversation with JT, we discuss two surefire ways that you can begin to overcome the challenges that come with starting up your own consulting business.

First, get yourself known.

Networking is the key to your consulting success. As JT ventured out with his business, he reached out to his core network. He shares the ways that he was able to break into the industry, including what it takes to get up in front of people, and being willing to take risks as you are establishing yourself as an expert.

Second, surround yourself with support.

Family support can be a huge factor in the success of your consulting business. JT shared what works for him — family support meant talking through the challenges the business was facing, examining options, then making a decision and going with it.

In JT’s case, he and his wife found a rhythm to the regular conversations that was established in the startup phase of his consulting business. His wife came from an entrepreneurial background, he has an MBA, and they brought their skills and knowledge together to create a plan that worked. Surrounding yourself with people that will support your work efforts is an essential piece of the puzzle, and you’ll want to hear some of the tips that JT shares on the types of conversations that he and his wife have to make sure that they are on the same page with the business efforts.

Keeping your mindset strong when it gets hard.

Business may be good, and you might be growing quickly, but the reality of most growing consulting businesses is that there are hard days, setbacks, and proposals that you want but don’t win. How do you keep your mindset strong so you can keep growing your business?

Recognize that it’s tough, but keep looking forward.

JT shares a powerful story of four high-value proposals that he lost. Over the course of an especially difficult week, he didn’t win one proposal after another. By the time the fourth proposal came back — which he didn’t really even want — JT was feeling pretty discouraged about what he was doing, and why he was doing it. He and I had a conversation not long afterward, and he followed my advice — it is tough, you are going to have losses, but keep looking forward and reflect back on why you didn’t win your proposals.

Connect with clients for feedback.

Ask why you didn’t win the proposal, listen to their advice and then apply it. Be insightful, and restructure presentations so people can gain the insights of your value. Leverage your network so that you have the right references, trust is established with potential clients, and they feel more comfortable with what you do and how you do it.

Every entrepreneur encounters this kind of failure — today may be a bad day, but there is always a better day to come. “Rather than calling it a failure, just call it a lesson.” You will become stronger as you face these failures and turn them into lessons learned. Successful people keep taking steps forward, and continue reaping rewards from that lesson learned. That is another key to your consulting success.

Set realistic goals.

You can have success and you can plan to have 100%, but there will be weeks and months that you just won’t get to 100%. If you hit 80%, you’re doing great. If you hit 50%, then it’s time to find a way to get to 80%.

Always continue learning.

It’s essential that you self-reflect and always look both at what you’re doing right and what you can improve on.

JT calls himself a horrible golfer. He decided that he wanted to improve, so he would play a round of golf, then go home and reflect on what went right and wrong. He read up on ways to improve his game, and his scores dropped significantly. Suddenly he was doing really well.

JT has taken that mentality into his business and career — if things are getting him down, he has found ways to ground himself. Finding a piece of literature or an online video or ebook that can help remind you of the things that are most important and how you can improve. He shares several books that are listed below, and also references some of the articles from the Consulting Success website that have helped him stay focused, including how to write a proposal, and how to talk to your clients. Success will come as you continue to sharpen the craft. Don’t stay stagnant, and don’t get complacent with your work.

Growing Your Business, Even without a Network

Having a network in place brings great value to your business, but you can still make connections and land clients even without the help of a network. JT has three solid ideas to help you get started.

Understand the value that you have to offer clients.

You need to know exactly what it is that you have to offer your clients, and then you have to deliver it. If you don’t deliver, you will not get more business. The client that you’re serving right now is your number one client, so your focus needs to remain on them. If you’re chasing after more business, you are not helping your client be successful. Stay dedicated to each client as you are working with them, and the value of your work, as well as your value to your client, will both increase.

Second, you have to get yourself out there.

There are multiple ways that you can develop your network while your business is growing. If you are willing to attend conferences, participate in small groups, and deliver good content, you will get leads and and you will be successful.

Don’t worry about giving away your content.

Many consultants have been advised to develop their content and then keep it secret until a client is paying for it. You should not worry about giving it away. Clients that want to improve their businesses themselves will figure out a way to get it done themselves, and you don’t need to spend anymore time with them. By sharing a good picture of your content, you are building trust with your clients, and this will win you projects.

It’s okay to be selective about your work.

Don’t rush to accept every project that comes along. Instead, as business opportunities come, ask yourself if each client is the type of company that you want to be working with. Examine their values and see if they lineup with yours — are they trustworthy? Do they provide the opportunity for you to grow? Will they actually listen to what you have to say because they are seeking advice? Are they looking for help? And most importantly, can you deliver value?

That is the single most important question you need to ask yourself — can you deliver value to this company by taking on their project? If the answer is no, then you need to ask yourself why you are doing this.

Do a litmus test with each opportunity that comes your way — see how your values line up, and then move forward from there. After you’ve had a series of conversations and opportunities to determine if the work is a good fit, you can make your decision and move forward accordingly, and with no regrets about your decision.

JT has found that these tips are key to finding satisfaction in seeing companies be successful. He has helped his clients realize $30 to $40 million savings through projects, coaching, and events. It’s what drives him toward success, and today he’s enjoying the benefits of finding consulting success. Be sure to listen to the many insights that JT shares on how to turn today’s failures into tomorrow’s success on this episode of Consulting Success Podcast.

Key Takeaways:

[:15] Introduction
[4:10] Why the decision to transition into consulting isn’t always an easy one.
[5:09] Challenges will come when starting up your consulting business, but here’s why that’s okay.
[8:35] How can you keep your success-oriented mindset strong when things get tough.
[12:50] Two solid lessons you can learn from failure.
[15:30] How you can grow your business, even without a network.
[19:30] What drives JT toward success?
[22:13] How you can connect with JT Badiani.

Mentioned in This Episode:

Focused Improvement
Consulting Success Blog
The Goal: A Process of Ongoing Improvement, by Eliyahu M. Goldratt and Jeff Cox
The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses, by Eric Ries

Tweetables:

“Always keep looking forward.” — JT Badiani

 

“All successful people just keep taking steps forward.” — Michael Zipursky

 

“Rather than calling it a failure, just call it a lesson learned.” — Michael Zipursky

How to Turn Today’s Proposal Failure into Tomorrow’s Consulting Success with JT Badiani: Podcast #10 is a post from: Consulting Success

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Be likable, be yourself

This post is from 3 years ago, but more relevant than ever. Consultants are likable.  If you are not likable, uh, you have a problem. New comments in red color. Eager to hear your comments on this one. Being likable is a characteristic of all successful consultants. The more people “like” you, the more likely they will listen, interact, and be… Read More »

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3 Daily Steps to Grow Your Consulting Business

 

Transcript
There are three steps that you can take, three very simple actions you can take on a daily basis that will significantly help you to build your business if you’re not already doing something like this.

Let’s get right into it.

If you want to grow your business, right, essentially, there’s one thing that you always want to keep in mind and that is that you want to have more conversations.

The more conversations that you have, as long as they’re meaningful conversations, the more business that you’re going to generate because all consulting business, the vast, vast majority, 98% or more will come from a conversation you have with a buyer.

Knowing that it’s important to have more conversations, you want to always be focused in terms of your marketing, your business development around what can you do to create more conversations. I’m going to offer you just a very simple kind of process that you can use on a daily basis. If you really commit to it and you’re intentional with it, it’ll help you to grow your business, so here’s the three, right? It’s three phone calls or three outreaches that you do every single day.

The same way that you wake up and brush your teeth, the same way that you … like whatever habits you have, you have a cup of coffee, you go to the gym, you take your dog for a walk, you create habits in your life. Everyone creates habits. This can also be a habit in your life if you choose to make it one. I would suggest that if you really want to grow your business that choosing to make this a habit in your business will be very beneficial.

It’s either three people or types of people that you should contact, okay? Number one is contacting what we’ll call a key contact and the goal for this is to ask for a referral, so asking for a referral. Now, this is really important because the more people that you reach out to, the more people that you kind of connect with to ask for a referral, the more referrals you’re going to actually get.

These might be friends, family members, past colleagues, employers, vendors, suppliers. It can be a lot of different kinds of people but the more people that you reach out to, to have a quick conversation, to learn what they’re doing and to find if they might know somebody who would be a good fit for you, the better, right, so you want to do that. That’s on a daily basis. It’s daily basis, one phone call. Boom. Call someone up. Send them an e-mail but phone calls are always better in most cases.

Number two is you want to reach out to a past client. I don’t know if I can write today. You want to reach out to a past client. Why reach out to a past client? Well, reach out to a past client because past clients are actually the best source of new business for you.

A lot of people believe that they need to somehow be doing new marketing, like they need to be getting new business, like new people into their pipeline all the time and while there is truth to that, you will be able to win significantly more business faster and typically at higher levels with existing or past clients than with new ones.

Why?

Well, because you have a relationship with them. They already trust you. They know that you can deliver results and so because of that, they’re much more likely to want to work further with you.

Now, there’s a couple of different options here or ways to think about it. One is just working on a new project with the same exact client. The other … This also what we kind of call … the work you’d be doing here will be called client development. Essentially, what you’re doing is you’re developing business from within your clients.

Now, the second is a new department. If it’s a larger organization, they’re going to have different departments and if you connect with your previous contact and you ask who else in the organization should I speak with or maybe you’re just around in the organization, you meet people, there’s almost always opportunities to win additional business from different departments in that same organization but you got to be reaching out.

You got to be asking. You got to be inquiring. You got to be active to find those opportunities.

Now, number three is a prospective client. Prospective client. The idea with the prospective client is that they are someone who you’ve identified as an ideal client. You don’t yet really have a relationship with them and so you want to start that relationship. You want to identify one person, reach out to them each day and the other part of this, kind of would be a secondary part but in the same category is follow-up, right?

You can choose to either reach out to someone brand new or you can choose to do follow-up to someone that is also brand new but the idea with this is that you are making these three phone calls … E-mail’s okay but it’s not going to be as effective typically because people can easily just put an e-mail to the side or forget about it or like star it. We get a lot of e-mails or I get a lot of e-mails.

I get a lot of e-mails and I will star ones that I’m going to come back to later on for whatever reason because I’m busy or this is not a priority.

I might then forget to respond to someone if it’s not like of top importance. If it’s not from a client, I might delegate to someone else or say, “Okay, I’ll come back to that later in the day or the next day,” or whatever it might be.

It’s the same thing with prospective clients. People are busy but if you pick up the phone and give them a call, there’s a better chance you can actually engage in a conversation. Now, if a phone call doesn’t work, that’s okay. Then, send an e-mail.

Then, do follow-up, right? Keep working through but here’s the key to all of this. If you work through these steps like every single day, you do it consistently, you get in front of people, you do three phone calls or three outreaches to these people every single week, just think about it.

That’s three times five. That’s 15 per week. That means you’re having 15 touch points per week. That means you’re having 60 per month. That adds up like, are you currently having 60 per month right now?

You might be saying, “Okay. Well, Michael, I’m actually doing five prospective clients per day.” Even better. That’s awesome. I’m already doing three of these per day. Wonderful, but if you’re not doing these consistently, then create a habit.

The more that you do this at early in your consulting business, the better because you want to build momentum and as you build momentum, then you’re going to start having a more pipeline, so, especially in the early days, the more outreach, the more of this that you do in the early days, either of your business if you’re a new consulting business or if you’re an established consulting business but you’re new to marketing and new to like really being intentional with that, then the more that you do of this process consistently, the more that your business will grow. You’ll attract more clients.

You’ll create more conversations and you’ll be on a path, a nice growth curve but it does require that you’re doing these things consistently and that you’re creating a habit with it but as you can see, just three now straightforward steps. That’s all it takes to really build your pipeline an opportunity.

Give it a go if you’re not already and I think that you’ll see some nice results for it as well.

3 Daily Steps to Grow Your Consulting Business is a post from: Consulting Success

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