The average price of a home in my city is well over $1M. What’s amazing is that even at that price houses put on the market sell in days. We recently listed ours and within two days it sold – above asking price. I’m not going to drown you in the deep bubble of what […]
How to Reach Buyers When They Are Ready to Buy is a post from: Consulting Success
11 years ago today, someone named Mark Zuckerberg appeared on CNBC to discuss an online social network that had 100K users. Facebook quickly grew from a site run from a Harvard dorm room into the Web’s largest social network.
I signed up to the network in 2005 when it started accepting users outside of the US University system. 2006 brought Facebook´s first major redesign. A news feed was added to a users´s home page and a mini feed appeared on individual profile pages.
In 2009 the news feed was replaced by a real-time stream. Facebook also asked users “What is on your mind?” prompting sharing of status updates. Facebook overhauled its profile page again in 2010, when also fan pages were introduced.
In 2011 we got the real-time activity feed ticker on the right of the screen and the same year we also got video chat, a feature I have yet not tried. 2011 also brought timelines and integration with Spotify, and on it goes…
Today Facebook is a business and networking platform for self-promotion, advertising and multimedia interaction. With new apps and add-ons, Facebook users can create and host events, advertise their businesses through social ads, and more. Clearly Facebook turned into a disruptive innovation, disruption social interaction and the way we promote ourselves and our businesses.
The theory of disruptive innovation was introduced by Clayton Christensen, of Harvard Business School, in his book “The Innovator’s Dilemma” in 1997. Christensen used the term to describe innovations that create new markets by discovering new categories of customers. They do this partly by harnessing new technologies but also by developing new business models and exploiting old technologies in new ways.
Christensen contrasted disruptive innovation with incremental or sustaining innovation, which simply improves existing products. Personal computers, for example, were disruptive innovations because they created a new mass market for computers. Previously, expensive mainframe computers had been sold only to big companies and research universities.
Disruptive innovations usually find their first customers in a niche or at the bottom of the market. As unproved, often unpolished, products, they cannot command a high price. Incumbents are often complacent and slow to recognise the threat that their inferior competitors pose.
But as successive refinements improve them to the point that they start to steal customers, they may end up reshaping entire industries. Some examples are classified ads (Craigslist), long distance calls (Skype), record stores (iTunes), research libraries (Google), local stores (eBay), taxis (Uber), newspapers (Twitter) and social interaction (Facebook). So, where will Mr Zuckerberg go next?
The post Social Disruption Starts – Today 11 Years ago appeared first on Bearing Consulting.
Questions and search queries regarding how to name a consultancy are definitely popular at this blog and also in marketing and business conversations in general. Why is there so much talk about naming and also why is it so hard to come up with good names for your business ventures? Do your family, friends, and […]
Consulting Company Names: Is It Time To Rethink Yours? is a post from: Consulting Success
Bearing have this afternoon completed a successful 24 hour Place Management training session with the key senior representatives from the Uppsala Region who are instrumental in developing the updated regional development plan.
Taking place at the magnificent 14th century Viks Castle (Wiks Slott) in Uppland, a historical province on the eastern coast of Sweden, the course was run from lunchtime to lunchtime and included lectures, workshops and group discussions on place management issues, aimed at uniting the stakeholders, developing mutual understanding of the key challenges and risks and ensuring the next stages of the development of one of Europe’s strongest growth areas is a complete success.
An extremely positive and lively audience engaged actively in the training. Tomas Stavbom of the regional development agency showed exceptionally bold leadership by bringing together 25 key stakeholders from across the region for this unique event.
Feedback from the participants was overwhelmingly positive with valuable ideas and opinions captured, which will be incorporated into the regional development plan as well as in the stakeholders own municipalities and organisations.
The post Place Management Success in Uppsala appeared first on Bearing Consulting.
We asked over 20,000 consultants how they are marketing their services and growing their business. The responses came flooding in. Below you’ll find an infographic with the results from the survey as well as a breakdown with some key insights. On average consultants spend almost 40% of their time networking. Followed by 12% of their […]
Marketing for Consultants Survey 2015: Results Are In is a post from: Consulting Success
There are three things and really only three that you should be spending your time on each day. You may find that extremely exciting. No longer do you have to try and tackle a long and growing to-do list. Proactively follow up with leads, set meetings and calls. Enter meaningful sales conversations. Done right this focus […]
The ONLY 3 Activities Consultants Should Focus On is a post from: Consulting Success
I recently decided to make another investment in hiring a coach. I’ve worked with coaches for years and credit their place in my life and my own commitment to the success of my company and that which I’ve personally enjoyed. But this time things were different. Let me give you some background… So even though […]
Why I Invested $10K When I Could Have Got It Free is a post from: Consulting Success
Yes the Google Internet gods have spoken again. Starting on April 21st of this year Google will be penalizing websites that are not “mobile-friendly” or “responsive”. Here are Google’s exact words “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages […]
Is Your Consulting Website Mobile-Friendly Yet? Google Says It Should Be is a post from: Consulting Success
It is yet again Friday, and maybe time for some off topic thoughts for the weekend. One of the best books about corporate development in my bookshelf is Built to Last by Jim Collins, of Good to Great fame. The book outlines the results of a six-year research project into what makes enduring great companies.
According to the author, lasting companies have taken leadership roles in their industries, offering innovative products and services and consistently outsmarted rivals. What makes the research interesting is that Collins compares and contrasts visionary companies with their rivals.
What does it take for a company to survive through generations, for decades or for centuries? Long lived companies do good in society and fills a greater purpose than their own mission statements. They establish roots in communities, they provide stability and employment and as workers grow up through the business and retire, they provide a link through generations.
One of the oldest companies in the world is the Japanese hotel Nishiyama Onsen Keiunkan founded in 705, listed in Guinness Book of Records. Looking at larger organisations in the world, the list on the right is commonly considered to be accurate.
For more thoughts on the topic, here is a link to the highly readable document “Built to Become – Corporate Longevity and Strategic Leadership*, by Professor Robert A. Burgelman at Stanford.
In the video below, Financial Times explores corporate longevity through the example of businesses in Hong Kong.
The post Secrets of Corporate Longevity appeared first on Bearing Consulting.
At the World Economic Forum in January this year, Peter H. Diamandis gave the interesting speech below. He is the founder of the Singularity University, a response to the need for continuous, lifelong learning among professionals in today’s working world.
He is also the co-author of the New York Times bestseller Abundance: The Future Is Better Than You Think. In the book, Diamandis argues, we could be at the threshold of a future where nine billion people have access to clean water, food, energy, health care, education, and everything else that is necessary for a first world standard of living, thanks to technological innovation. But only if we manage the opportunity well.
In the speech at the WEF, Diamandis talks about the current pace of change, the opportunities and challenge of todays hyper competitive world, and he says we should beware the Kodak moment. We all need to wake up to the potential threats and opportunities of disruptive technologies.
According to Diamandis, influence on the direction of change is not limited to the elite, it is open to anyone who cares and has a passion and understanding of the opportunities of new, converging exponentially developing technologies.
The post How Exponential Technologies Will Disrupt the World appeared first on Bearing Consulting.
The Sonaya Williams Group helps small businesses streamline their teams, so the owners have more time to make money and enjoy their lives. Sonaya Williams, President of the Sonaya Williams Group, works with entrepreneurs who have been in business for over three years and are making over $350,000 a year, but have come to a […]
How I Doubled My Consulting Business In Less Than 12 Weeks: Case Study with Sonaya Williams is a post from: Consulting Success
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Marketing for Consultants Survey 2015 is a post from: Consulting Success
